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Hospitality Brand StudyBuilding a Brand Worthy
Building a Brand Worthy
of Premium London Pricing
The Problem
The Deccan, a premium Hyderabadi restaurant in Orpington, London, needed a visual brand identity capable of standing out in a crowded UK Indian-dining market. They required visual asset styling and menu copywriting designed to justify premium pricing to a discerning local audience, separating them from traditional curry house templates.
What We Built
- 01A complete visual identity incorporating a Forest Green and Nizami Gold color space, Cinzel and Cormorant Garamond typography rules, and a custom Charminar-inspired crest.
- 02Full menu psychology layout copywriting and print-ready menu configurations across all categories.
- 03Kraft bag and parcel box graphic layout configurations for food delivery/takeaway lines.
- 04Interactive landing page matching restaurant reservation systems, combined with social media launch campaign assets.
- 05A detailed design style guide to keep brand execution consistent across physical and digital touchpoints.
The Result
Audit Outcome
We delivered a cohesive, premium brand design stack positioned to compete directly with London's established fine-dining operators. The menu psychology layout drove immediate ticket upgrades, securing brand visibility and orders immediately from launch.
Related Service:
Branding & Identity Design →